Holiday PPC Advertising Certification Training

Understand the psychology of holiday goers, and develop skills to tailor campaigns to generate more clicks and conversions.

Simplilearn’s course on Holiday Pay Per Click Advertising, helps Professionals gain an insight into how the dynamics work and sheds light on the latest strategies for designing effective banners to choose the appropriate target audience. The course helps professionals develop skills to tailor the campaigns to generate more clicks & conversions, and specific methods to measure the success.

Course Content/Exam(s)
Course Code Description Exam Code
EL-HPPCA  holidayppc.pdf
Course Benefits
The Holiday Pay Per Click Advertising course by Simplilearn enables participants to gain expertise on marketing disciplines of Pay Per Click and Pay Search. Benefits of being a Holiday Pay Per Click Advertising professional:
  • Gain knowledge and expertise on various aspects of Pay Per Click advertising.
  • Familiarize with the auction model, ranking algorithms and post-click activity.
  • Understand the differences between various search engines and how each one can affect the holiday campaign.
  • Assess the market shared by the search engines.
  • Analyze the past and future Holiday Pay Per Click trends.
  • Define, measure and compare keywords and choose the best to fit your holiday advertising model.
  • Strong awareness of holiday campaign settings, how to structure a holiday campaign, and pricing models especially designed for holidays.
  • Be proficient in writing your own holiday ads, develop landing pages and use ad groups.
  • Review the market trends to decipher which Holiday PPC campaign works for other marketers.
  • Track clicks and the Return on Investment to determine success for each holiday campaign.

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