Social Media Foundations Course
Overview

Understand the basic of Social Media Marketing and master concepts such as branding, public affairs, marketing communications (internal or external), and community engagement.

Social Media marketing is all about how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites. The Social Media Foundation Course from Simplilearn is aimed at training participants in the basic concepts of Social Media and related fields in digital marketing. The course introduces participants to Social Media concepts such as branding, public affairs, marketing communications (internal or external), or community engagement. The course also provides an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, or non-profit organizations.

Course Content/Exam(s)
Course Code Description Exam Code
E-SMF  socialmediafoundations.pdf
Course Benefits
The Social Media Foundation training provides essential knowledge in social media best practices and marketing techniques. By the end of this course, participants will be able to:
  • Understand Social media communication principles and platforms
  • Understand social media strategies and tactics
  • Do Blogging for Business
  • Finding and Communicating with Influencers
  • Understand Video / Viral Marketing / YouTube / Image Marketing
  • Understand Microblogging and Twitter
  • Comprehend Online Reputation Management
  • Understand Social Media Measurement
  • Do Marketing through LinkedIn / Pinterest

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