Website Conversion Rate Optimization Foundations Training

The course imparts the essential knowledge of Website Conversion Rate Optimization framework and techniques to enable participants to get greater ROI from their digital marketing efforts.

Website Conversion Rate Optimization is the methodology of converting traffic to revenue, and this course is designed to train participants in the fundamental concepts of Website Conversion Rate Optimization. The course not only gives participants a solid understanding of the different conversion optimization techniques and framework, but also introduces the exciting concepts like AIDAS- the buying process, customer persona , landing page design, copywriting optimization, and more. After successfully completing the course, participants will have a thorough understanding of the conversion process, enabling them to become a better digital marketers capable of getting greater ROI for their digital marketing efforts.

Course Content/Exam(s)
Course Code Description Exam Code
EL-WCROF  websiteconversionrate_2.pdf
Course Benefits
The Website Conversion Rate Optimization Foundation training course provides essential knowledge in CRO techniques. By the end of the course, participants will be able to:
  • Identify how conversion optimization can impact a business
  • Explore the concepts of AIDAS and information scent
  • Identify the types of website visitor behavior and create personas to model their behavior
  • Create effective website copy and optimize its design for conversion
  • Understand the main factors that affects conversion
  • Understand how website management comply with Website Conversion Rate Optimization
  • Understand how Website Conversion Rate Optimization works with SEO, Social Media, Paid Search, Email and Analytics

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